- A well designed logo gives the company an established and professional feel. This increases the customers trust in the products or services the company offers.
- A powerful logo image is very important. The vast majority of people can clearly recall images but have trouble remembering text. There is an old saying “A picture is worth a thousand words”. The logo represents that picture and can be remembered and identified with greater ease than a thousand word thesis describing the company.
- Logo graphics can bring about awareness of the products or services that your business offers, especially if the company name is not self-explanatory.
- As the company grows, the consumer base stays loyal to the brand.
- The brand value generated by well designed imagery can also be leveraged when selling stock in the company or the company itself for a higher perceived value than the actual value.
Apr 8, 2011
Is your logo working for you?
The logo visually represents a company – it defines its identity – its purpose. It is an integral part of a company’s brand strategy. Without a logo or brand identity it would be almost impossible for a consumer to identify one product or service from the next. A well defined brand identity/logo design will help any business or product in many ways. A few of the more important ones are listed below.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment