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Apr 7, 2011

5 reasons to hire a professional graphic designer

Here are five reasons why any small business should consider hiring a professional graphic designer.

(1) IMPROVE WHAT CUSTOMERS THINK OF YOUR BUSINESS

We've all seen business cards prepared on a home printer using perforated paper. What kind of impression do they leave? Customers associate these cheap, unprofessional looking cards and graphics with your business and the product and services you provide. So are your services and products cheap and unprofessional?

On the other hand, customers will associate professionally designed materials with high quality products and/or services. A business owner's commitment to professional design will also convey to the customer a sense of personal pride - that they care about their business and that they plan on staying in business for a long time.


(2) LET YOUR BUSINESS STAND OUT

There are thousands of advertisements that bombard you on a daily basis. The best way to cut through that advertising "noise" is to have professionally designed marketing materials. Materials that target and capture your specific audience's attention. And the best way to ensure this? Hire a professional graphic designer.


(3) SAVE MONEY

Most people think that doing things themselves will save money. In the world of printing, however, that usually isn't the case. Digital files for printing need to be prepared in a precise manner. If not, it will cost a lot more to fix the file for printing than it would to have simply hired a designer to do things in the first place.


(4) SAVE TIME

You know your own job, and you probably do it well. A graphic designer is a professional, and they know what they do. So please, instead of fighting with programs that really can't do what you're trying to accomplish, and because that small piece of clip-art you downloaded off the internet looks funny when you print it, please, just hire a professional. They can turn your ideas into reality and usually in a short time.


(5) KNOWLEDGE IS POWER

There is no single program that can handle all the requirements needed to create quality marketing materials. But a professional designer has the knowledge and experience on how and when to use image editor, vector graphic and page layout programs. They know how to prepare and package any files for the final print job, so what ends up printed looks just like the digit proof.


With over twenty years experience, Bentzdesign Studios has helped hundreds of businesses both large and small. We have the talent, creativity, knowledge and experience to make any visual project a success. So look to Bentzdesign Studios for any future marketing needs.

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